Crafting an endearing animated character that resonates with people is an art in itself.
Animation
Custom 3D Modelling | 3D Characters
introduction
PayPerParcel, headquartered in Sutton Coldfield, West Midlands, stood as a prominent figure amongst the leading parcel delivery comparison websites in the UK. A venture initially owned by Just Applications Ltd, PayPerParcel specialised in providing remarkably affordable parcel delivery solutions for both large consumers and small scale eBay and Amazon sellers.
Facilitating the seamless transportation of items, ranging from small packets to sizable parcels, the platform extended its services across the UK and internationally, all at surprisingly competitive rates. Much like the innovative approach of compareyourmarket, PayPerParcel emerged as a trailblazer in delivering the best courier prices, establishing itself as a reliable choice in the market.
Poly Parcel, a distinctive 3D animation, served as the company’s beloved mascot. Originating from a sketch and evolving into a captivating animation, Poly Parcel held the role of flagship mascot for an impressive span of over 8 years. Her presence added a unique touch to the brand, symbolising the commitment to providing cost-effective and efficient parcel delivery services.
the challenge
Crafting an endearing animated character that resonates with people is an art in itself. The ‘Meerkat’ character has seamlessly become synonymous with compareyourmarket.com, embodying our desire to fashion a character not only cherished but one that instils trust in our clients. Our goal was to go beyond mere likability, striving to establish a connection that signifies reliability and fosters confidence in the unparalleled service we consistently deliver. At the heart of this creative endeavour is a commitment to ensuring that our service remains second to none.
the solution
At JTI, our team boasts a cadre of highly skilled designers proficient not only in the art of drawing but also in leveraging cutting-edge technologies to breathe life into animations. This coveted skill set is a testament to our commitment to providing solutions tailored to the unique needs of our customers. The outcomes of our endeavours speak volumes, showcasing the prowess of our designers in delivering results that surpass expectations.
activity carried out
- Initial Sketching: Our talented design team engaged in the creative process, producing sketches that underwent multiple iterations.
- Selection of Preferred Choices: Through a meticulous review, we narrowed down the sketches to two preferred choices, ensuring the best representation of our brand.
- 3D Animation Transformation: Skilful execution by our design team involved transforming the selected sketches into captivating 3D animations, bringing our vision to life.
- Seamless Integration: Building on this foundation, we seamlessly integrated voiceovers and crafted storyboards for numerous advertising campaigns spanning several years.
- Focus on Cost-Effective Services: All our campaigns centred around promoting PayPerParcel’s commitment to providing the most cost-effective parcel delivery services.
- Poly as the Face: Our affectionately dubbed character, Poly, emerged as the charismatic face of PayPerParcel, leaving a lasting impression on our audience.
- Multifaceted Presence: Poly’s charm extended beyond the digital realm, making appearances in animated movies, adorning t-shirts, and becoming a prominent feature on our website.