If you’re looking to start your own eCommerce business, then you might have quickly come to the conclusion that you have a lot of choices. Among these choices, you have Shopify, WooCommerce, Magento and more. But today we’ll look at one of the most underrated platforms – BigCommerce.
BigCommerce – remarkably easy to use
In a nutshell, BigCommerce is 100% secure and extremely easy to use. They provide the features and built in tools that are very useful to customers. You can either utilize BigCommerce by yourself or get someone else to set it up–either way, you’ll come out with excellent results.
Here are a few reasons why we love BigCommerce:
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It’s very easy to use.
Being super intuitive is one of the main selling points of BigCommerce. You don’t need to be a professional or a developer to get a great-looking store running. Anyone can do it! Take as much time as you want to get everything just right, but the software actually requires very little setup for those who need to get up and running fast, with the look that you want.
You can also add updates without any coding/development knowledge. Choose from a huge variety of landing page and full-site templates created by expert designers. There are even marketing and conversion features built right into it. It’s so easy that you will probably find yourself having a lot of fun building your website.
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The ability to seamlessly move your existing website to BigCommerce
Got a nice website already? Want to start using BigCommerce? The great news is that you won’t have to start from scratch, just simply move your website to BigCommerce.
It doesn’t make any difference which platform you’re currently using. You can migrate your business without any issues. Got a lot of products and pricing data? No problem. BigCommerce enables you to import and export products and data at any time with ease.
You can get started with moving your store with BigCommerce as soon as you sign up (the migration process takes less than an hour in most cases). If you hit any snags while you’re at it, 24/7 support will be available to help with anything you need.
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Many payment options available
Probably the most important part of any eCommerce website – the payment process. BigCommerce allows you to use pretty much any payment method you desire.
What’s more is that you can use whatever payment gateway you prefer without being charged a penalty, like many other hosted ecommerce platforms do. More than 40 payment gateways are pre-integrated, serving more than 100 countries, while including 250+ local payment methods. Here are a few examples: Authorize.net, Amazon Pay, Google Pay, PayStation; QuickBooks Payments; SecureNet; Square; Stripe; WorldPay and many, many more.
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Many built-in conversion features
Conversion features, what are those? In a nutshell, from the number of people visiting your website, how many actually end up purchasing something? 1 out of 5? That’s a conversion rate of 20%. Pretty simple, right?
To begin with, one of the most valuable conversion tools you can use is the abandoned cart saver, which is an ingenious way of automatically sending your shoppers a customizable series of emails motivating them to make a purchase from the items in their abandoned cart.
Another great tool you can use to increase your conversions is incentivizing buyers with built-in coupons and discounts. These can be sent out to certain customers whom you know are planning to make a purchase.
Yet another great way convert potential buyers is by offering them filters to improve search effectiveness, such as size, color, brand, and custom product attributes.
The main idea here is to give your customers more reasons to buy. This is done in order to convert those people into buyers, when they would otherwise be just casual shoppers.
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Last, but definitely not least – Security.
Security will always be a top concern for all eCommerce businesses. When it comes to security, sometimes it can be smarter to go with a hosted platform because you’re going to get some additional included security features.
Any account on any plan with BigCommerce will get you ironclad security and Level 1 PCI compliance, and if you need something more for your business, there is also an Enterprise level which offers protection from DDOS attacks on your system, as well as multi-layered security. Here are a few of the security features you get:
- perimeter and server-specific firewalls
- file integrity scanners
- intrusion detection software
- 24/7 human monitoring
- cutting-edge DDOS mitigation
Those features give you the peace of mind that you need to have when you’re trying to run an online business. This means that you can just focus on making the site as successful as it can possibly be.
The bottom line
There’s nothing much to say here, other than the fact that we highly recommend BigCommerce. It is one of the best-regarded eCommerce platforms, and for good reason. It’s safe, secure, fast and offers a plethora of options and built-in tools.
Coming to think about it, we cannot find any reasons to not use BigCommerce. Give it a try today, we are sure you are going to like it.