Branding Design
Branding Design
London Heart Clinic
introduction
London Heart Clinic comprises of a team of specialised doctors offering top-tier medical care in the field of cardiology within the vibrant city of London. Tailored to cater to high-end professionals, the brand had to be designed for individuals who value and are willing to invest in premium medical services tailored to their specific needs.
the challenge
Unlike our previous brand developments, creating a brand for the health industry required meticulous consideration. The logo and colours played a crucial role in conveying the right message. After careful deliberation, we opted for a sophisticated combination of Gold and Black to imbue the brand with a sense of prestige and professionalism.
the solution
We crafted the LondonHearClinic brand with utmost care to seamlessly elevate its prestige across various aspects – from medical workwear to merchandise, such as brochures and fountain pens designed for the discerning medical staff. The essence of ‘LondonHearClinic’ radiates prestige, representing top-tier medical care tailored specifically for individuals within the top 10% wage bracket.
In this exclusive realm, where the privilege of prompt cardiology exams and rapid results delivery is standard, cost is not a barrier. The level of care provided adheres to the exacting standards of private healthcare. The brand, therefore, has been designed to exude unwavering strength, professionalism, and an unyielding commitment to quality. From the visual identity to the overall branding strategy, every element has been carefully considered to resonate with the ethos of excellence and distinction that defines LondonHearClinic’s unique position in the medical landscape.
activity carried out
Strategic Logo Design:
Crafted a distinctive logo that embodies the essence and values of the brand, ensuring it serves as a visual representation of the brand’s identity.
Diverse Colour and Font Exploration:
Developed a range of colour palettes and font options to offer a spectrum of choices, allowing for flexibility and ensuring the brand’s visual elements resonate effectively.
Comprehensive Branding Elements:
Presented practical examples of workwear and business cards, demonstrating how the brand’s visual identity seamlessly translates into real-world applications.
End-to-End Project Management:
Steered the entire process, from the conceptualisation of the brand’s logo to the finalisation of workwear examples and business cards, ensuring a cohesive and unified brand presence across all touchpoints.
