The importance of keeping your logo up-to-date
You might be asking yourself, why is a logo redesign important and why should you be considering it?
Like many aspects of online marketing, your logo has a certain shelf life and thus, should be redesigned over time in order to give your company and your brand a refreshed and up-to-date image. These changes are necessary in order to stay relevant and keep your company identity fresh in the eyes of consumers. Even if these changes are subtle, they are much more important than you’d think. So how do you know when it’s the right time to redesign your company logo? Below you can find a few indicators that may help you figure that out, as well as some factors that should be taken into consideration while going through the process of updating your logo.
The most obvious questions would be: How old is your logo? When was it designed? When was it last updated? You have to keep in mind that most businesses are identifiable by their tagline, their name and especially their logo. A logo can have a lot of marketing power, as long as it’s immediately recognizable by potential customers.
What logo design would you recommend?
It’s a good idea to keep your logo fresh, but don’t overdo it! Don’t make drastic changes over night, as your company image might suddenly become unrecognizable. Brands such as Coca-Cola or Pepsi update their logo almost every year with small changes that are relatively unnoticeable. However, consumers still recognize the modernization and the overall fresh look that never seems to fade from the brand. As such, you can make little changes to your logo without causing too much of an issue because the updates are so subtle.
The bottom line is that if you have an old logo that hasn’t been given any attention in a long time, this could be a great indicator that it may be time to consider a redesign or update. Normally and naturally, companies and businesses evolve over time, and your logo is an integral part of your company, and it should evolve together with it!
How should a proper logo look like?
Another factor to consider is the complexity of the logo. You don’t want a logo that is too complex or has too much text it in. You want your logo to be simple, elegant, modern and easily recognizable. Also, logo designs with too much detail or gradient do not translate well through multiple platforms online and/or offline. Be sure to take into consideration where you want your logo to be seen.
If your company is going through some major changes, it could also be a great time and opportunity to have your logo updated. This is done in order to represent the company’s new image and direction. Nothing tells “our company is evolving” more than a logo update or a logo redesign. It’s the best way to show that your company has evolved and has new and even better plans for the future!
The design of your logo is also extremely important, especially if your company is relatively new to the market. For example, if you started off as a small company, you may not have originally had the resources to allocate to a proper, professional logo design. Perhaps it was done quickly by an amateur, and it no longer means anything to your current brand. If your business and your brand has evolved, with leaps and bounds, but your logo is still the original one, then it is probably time to have it redesigned. If your company has been around for decades and is highly successful, you mightn’t want a full logo redesign, but a small, subtle tweak to it would be ideal. This is to modernize and refresh the image of your company, without completely changing its identity.
Is my logo design correlated to my brand?
Redesigning your logo basically means redesigning your brand. However, that’s not necessarily a bad thing. A logo update allows your business to explore new opportunities and markets and enables your company to display more about what it stands for. The logo is the very core of your business, and redesigning it allows you to maintain and modernize your brand.
You could have your logo redesigned by an amateur designer, or an on-line logo builder. Or you can even choose from a handful of pre-made logos on the internet. While all of those could be good options, the best option would be to have your logo redesigned professionally.
This is where our team of designers steps in. With over 10 years of experience in designing webpages, logos and building business identities, helping them stand out from their competitors, our designers at JustTemplateIT can redesign your logo into something truly outstanding. We won’t just simply redesign your logo – we will talk to you, listen to your story, and find out what exactly your company stands for. Only then we will truly portrait your company’s values into a modern logo that can help rebuild your company image as a whole and attract new customers.
This is what we do at JustTemplateIT – we listen to you, then we turn your imagination into reality.